The key responsibilities and tasks of a Channel Executive is to generate sales for the Channel assigned to you through business development, trade execution and brand activation initiatives with a view to meet the Company’s monthly and yearly targets in the Commercial Department.
The specific duties assigned may change at any time within the department responsibilities depending on posting which may rotate.
Your specific job now includes:
MAIN DUTIES AND RESPONSIBILITIES
- Manage all the account partners to perform against short- and long-term company goals across the whole sales proposition.
- Deliver growth and revenue sell-through targets from each business partner within your Channel.
- Build and maintain strong, influential and collaborative business relationships with the retailer management teams, retail partner outlet, and distribution centre with a view to further grow sales.
- Deliver presentations of the company products falling under your Channel.
- Provide sales consulting/training on the existing company products/new products to the key account staff (On trade outlet staffs).
- Build the right sales forecast and manage the product inventories with the partners.
- Ensure the partners have the correct order backlog in place.
- Undertake new accounts development initiatives with proper market survey, competition analysis and market penetration.
- Analyse and report business results and trends on a weekly/monthly basis.
- Negotiate with the partners to build and execute strong and impactful demand generation plans with named accounts.
- Initiate On Trade Channel sell-through programs, promotions and other marketing strategies for improved business.
- Ensure the roll-out and execution of the right merchandising solutions.
- Lead brand activation initiatives as delegated by the Channel Development Manager or its delegate.
- Perform any other cognate duties with respect to the channels’ activities.
